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History of The Source 

The Source Fine Jewelers has been a locally owned and family operated business since our founding in 1978.  The business was founded by Ara Simonian, our current Chairman of the Board.  Ara, a true entrepreneur at heart, had a successful career at Eastman Kodak Company as an industrial engineer when he ventured into the jewelry business.  He opened the first location of The Source Fine Jewelers while still working full time as an industrial engineer at Eastman Kodak.  He worked at Kodak during the day and at The Source Fine Jewelers in the evenings.  This dual career went on for several years, when he finally decided to leave Kodak and put his full heart and soul into his newly formed company.

The Source Fine Jewelers grew quickly as our customers appreciated a standard of excellence unique to the jewelry industry.  We became well known for providing an outstanding selection of high quality jewelry, a courteous and professional sales staff and superb value for our customers.  

We opened our second location four years later in East Rochester.  Two years after that we opened our third location in Pittsford, now our flagship store.  Yet as we continue to grow, we are still passionately dedicated to exceeding the expectations of every customer that we are fortunate enough to help.

In, 1992, Ara’s daughter Sandra joined the company.  Three years later, his son John joined the business.  Today, two generations work side by side fervently delivering “The Source Standard of Excellence”.  John follows the same principles that his father founded the company on; the dedication of providing exceptional client service while delivering to our customers the highest quality jewelry at a competitive price.

In 2004 we opened our newest store in Greece, allowing us to offer “The Source Standard of Excellence” to the west side of Rochester.  With locations serving the East and West side of Rochester, a state of the art website and a clientele that includes customers from across the world, The Source Fine Jewelers continues to expand.  

As a full service jeweler with a rich history and a reputation unequaled in the jewelry industry, we are large enough to serve all of our customer’s needs, but more importantly, small enough to deliver that service in a professional caring way.  We are committed to excellence in all phases of our business.  Integrity, courtesy, quality and value are the foundations of The Source Fine Jewelers.  These values which were created by our founder over 30 years ago remain the cornerstones by which we operate and continue to grow today.

I invite you to come into one of our stores and personally experience why we have been voted “Rochester’s Choice Jewelry Store” by the reader’s of the Democrat and Chronicle for 11 straight years.  Welcome to an exciting shopping experience, welcome to The Source.


John M. Simonian

Vice President