The Source Fine Jewelers

Please call us at (585) 385-3061 if we can help you locate or create something. 


The Source Fine Jewelers
Our Locations

(585) 433-2005

Eastview Mall
Victor, NY 14564 (Map)

Store Hours
Mon 10:00 AM - 9:00 AM
Tue 10:00 AM - 9:00 PM
Wed 10:00 AM - 9:00 PM
Thu 10:00 AM - 9:00 PM
Fri 10:00 AM - 9:00 PM
Sat 10:00 AM - 9:00 PM
Sun 11:00 AM - 6:00 PM

Details Email

(585) 225-5445

2147 West Ridge Road
Greece, NY 14626 (Map)

Store Hours
Mon 10:00 AM - 8:00 PM
Tue 10:00 AM - 8:00 PM
Wed 10:00 AM - 8:00 PM
Thu 10:00 AM - 8:00 PM
Fri 10:00 AM - 8:00 PM
Sat 10:00 AM - 5:00 PM
Sun 12:00 PM - 5:00 PM

Details Email

(585) 586-9145

3300 Monroe Avenue
Rochester, NY 14618 (Map)

Store Hours
Mon 10:00 AM - 6:00 PM
Tue 10:00 AM - 8:00 PM
Wed 10:00 AM - 6:00 PM
Thu 10:00 AM - 8:00 PM
Fri 10:00 AM - 6:00 PM
Sat 10:00 AM - 6:00 PM
Sun Closed

Details Email


About Us

In The Beginning

The Source Fine Jewelers is a full service jeweler with a long history and a reputation for unmatched excellence in the jewelry industry.

Founded by Ara Simonian in 1978, the locally owned and family operated business was born of a spirit of entrepreneurship, hard work and true vision.  Ara, the current Chairman of the Board, already had a career as a successful industrial engineer for Eastman Kodak Company, when he decided to pursue his dream of owning his own business. With amazing enterprise and energy, he opened the first location for The Source Fine Jewelers while still working full time at Eastman Kodak.  He continued with both careers, working days at Eastman Kodak and evenings at The Source Fine Jewelers for several years, before leaving Kodak to give his full attention to creating a future forged by his own hand.

A Family Tradition

The passion for entrepreneurship ran deep in the Simonian family, so it was no surprise when in 1995, after finishing college and being accepted into law school, son John Simonian found he preferred the family business to the courtroom, and permanently joined the company he now leads.

Success continued, and in 2004, The Source Fine Jewelers opened its newest store in Greece. Today its two locations serve the East and West side of Rochester, and its clientele includes customers from across the world.

The Tradition Continues

The Source Fine Jewelers and its expert staff are committed to providing the ultimate jewelry buying experience. And in an effort to continually exceed customer expectations, The Source Fine Jewelers strives to amaze each customer with its level of service, selection, quality, warranty and overall value.

Every guest who enters the store is treated like a personal friend of the family.  And the caliber of personal service that guest receives is unmatched.  Voted “Rochester’s Choice Jewelry Store” by readers of the Democrat and Chronicle for 11 straight years, The Source Fine Jewelers continues to embrace the values that shaped its beginning – integrity, courtesy, quality and value.

The company remains committed to setting the bar ever higher and creating a truly exciting, rewarding shopping experience for each customer.

Please feel free to contact us.

We have jewelry professionals ready to help.

Contact Us Appointment